Assisting Small, Medium & Micro Enterprises Navigate the Digital Terrain

Upgrade and (Re)define your online and digital marketing strategy

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Digital Marketing Consultancy Services

The digital marketing consultancy services are designed to help business owners and marketing managers to answer business questions and enhance marketing performance and process. My approach as a marketing consultant is to investigate the business objectives, marketing technology, and marketing data and support businesses in establishing an effective marketing strategy.

  • There were 43.48 million internet users in South Africa at the start of 2023, when internet penetration stood at 72.3 percent.
  • South Africa was home to 25.80 million social media users in January 2023, equating to 42.9 percent of the total population.
  • A total of 112.7 million cellular mobile connections were active in South Africa in early 2023, with this figure equivalent to 187.4 percent of the total population.

When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days.

The trouble is digital marketing trends change all the time. How are you supposed to keep up? With Obsidian Studios.

Your website is the hub of your digital marketing strategy.   Everything you do online – social media marketing, email marketing, mobile marketing, SEO, and paid search –is more effective when it’s centered around a professional website.

Here’s what you can expect in working with Obsidian Studios on website design and development:

  • Our digital marketing process starts with Persona Development and Customer Journey Mapping to understand purchase behavior and the factors that drive action. From there, we create navigation structure, site architectures and wireframes. These wireframes – black and white schematics of web pages – are used to direct website design and prioritize key elements of the page.

  • Next, we will work with our website designers to overlay alternative web “look and feels” on to the design, which allows for creativity in executing against the brand development brief. Our marketing consultant can work with either your in-house design department or tap into our network of independent designers, mapping alternative design styles to the confirmed wireframes, sitemap and brand brief. We work directly with the design to refine designs including multiple rounds of feedback and revisions

  • Once the designs are approved, our inbound marketing consultants develop the site. More and more, we are working with a limited set of Content Management Systems (CMS), which allows for easier modifications to web designs, such as changing copy or creating a new section of the site. We can also assist with creating landing pages, developing A/B and multivariate testing, and developing new offers to maximize conversion.

  • Finally, we provide seamless integration with your other digital assets, including blogging, social media marketing, search marketing, email marketing applications and others. Our digital marketing specialists can either develop these systems on their own, work with your existing providers, or find new vendor partners, as helpful