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What is a promotional video?

A promotional video is a short video that advertises a product, service or event. It is generally designed to be entertaining and informative. The general idea of a promotional video is to inform the viewer about the advertised product or service while entertaining them. The goal of this type of video is to make the viewer want to buy or discover the product or service advertised.

Promotional videos are a great way for businesses to showcase their product or service to the public. These videos are usually short, less than 3 minutes, and can be used on social networks, corporate websites, TV and film ads, etc. There are many types of promotional videos such as:
  • Informative promo videos. These can be used to educate an individual about a topic.
  • Customer Testimonial Videos. Customers want something tangible from businesses. They want proof that they will be satisfied with their purchase before doing so. This is where testimonials are useful, as they show potential customers that others have been satisfied with the product or service offered by the company in question.
  • Product demo videos and tutorials. Product demonstrations are a great way to show potential customers what your product can do for them. They are also a great way to show the features and benefits of your product. 


What are the benefits of using promotional video?

They also have many other benefits, such as increased customer engagement, increased conversion rates and improved search engine rankings. However, they are not always the right choice for every company or industry because of their higher production costs and lack of flexibility in their use.


The best promotional videos are those that tell the story of what the company does and why it matters. They need to be authentic and honest about what they are offering and not just push sales messages.


The cost of making a promotional video depends on the type of video you want to create. For example, animated videos can be more expensive than live videos. You must also consider the length and complexity of your production before deciding on your budget.